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11th April 2022

Suzuki’s King of Quads to reign supreme at LAMMA

Trio of Suzuki ATVs in a field

Suzuki is looking forward to attending the 40th anniversary LAMMA Show taking place at the National Exhibition Centre in Birmingham on 4-5 May and will be located in Hall 7 Stand 7.404.


Suzuki will have its market-leading KingQuad 500 and 750 models on display, which are the perfect machines for a wide variety of agricultural applications, from farming and land management to equestrian use and more.


All Suzuki KingQuads benefit from a number of key features that make them a delight to ride. The classic Suzuki T-shaped seat is extremely comfortable for all-day use and the ergonomic riding position means that these machines are easy to handle and steer.


The front suspension, steering system, power steering system, rear stabiliser, and the chassis frame all combine to deliver excellent straight-line stability as well as sure-footed handling when cornering and improved maneuverability. This also makes the machine easier to ride as shock levels are reduced and less rider effort is required when travelling over diverse terrain. The super-smooth automatic gearbox also delivers proven reliability as well as strong engine braking for confident downhill travel.


The Suzuki KingQuads also have a range of features such as additional storage compartments and a handlebar-mounted headlight, which directly contribute to enhanced usability and practicality. In addition, the multi-function instrument panel is easier to view and also includes a service reminder icon. Then, once the ATV is with an Authorised Suzuki Dealer for its service, the work itself has been made easier through the re-design of some body parts that make some components such as the fuel filter, easier to access.


Understanding its customers and the environment in which they work is part of Suzuki’s ethos. To this end, Suzuki understands that ATVs are an important and valuable asset, which is why it provides a theft deterrent system as standard.


The CESAR Security System powered by Datatag is the official security initiative of both the Construction Equipment Association (CEA) and the Agricultural Engineers Association (AEA) and comes FREE on all new Suzuki utility ATVs. This Suzuki Datatag kit will give each ATV a unique ‘fingerprint’ with an identity that cannot be erased, however hard a criminal may try. This acts as a strong theft deterrent and a tool for recovery should the worst happen, as well as reducing insurance premiums.


Safety is paramount, and Suzuki also offers free European ATV Safety Institute (EASI) training with all of its ATVs. As well as the product briefing and handover from the Dealer, Suzuki also strongly recommends the free, five-hour certificate course with the EASI. Covering pre-ride checks, riding in different conditions, and negotiating obstacles, it’ll help keep you, and your ATV, safe and productive long-term.


These popular and hard-working ATVs will be back on display at LAMMA alongside a team who will be on hand to answer any questions or to put you in touch with your local Authorised Suzuki Dealer for a test ride.


Mark Beeley, Head of Suzuki GB’s ATV Division said, “We are really looking forward to LAMMA. It is an important show for us and our Dealers, so we are delighted to be able to return at last. The show gives us a great platform to network with members of the agricultural community and to showcase our ATVs which we believe are the King of Quads.”