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22nd April 2024

Changing of the guard for Suzuki ATV

James Tonks, Harvey Day and Mark Beeley beside a limited edition ATV

Suzuki GB has announced a change to the management support team for its ATV products and national network of Authorised Dealers.


James Tonks has been promoted to Sales Manager for both Suzuki’s ATV and Marine product groups and steps up to replace the long-serving Harvey Day, who is retiring after 21 years with the Japanese manufacturer.


Joining Suzuki GB in 2003 as an Area Sales Manager, Harvey has been an integral part of Suzuki’s continued success and growth in the agricultural and land management industries, with its KingQuad range of ATVs. Indeed, in recent years, he has overseen product planning for both Suzuki’s ATV and Marine product portfolios.


Harvey’s retirement has paved the way for the promotion of James Tonks, who has been with Suzuki since starting on the Sales Desk in 2019. He then moved into an Account Manager role in October 2020 and in that time he has built up an excellent rapport with Suzuki’s Dealers throughout the UK.


Commenting on his time at Suzuki, Harvey said, “I can’t quite work out where the last 21 years have gone! It’s been an absolute pleasure working for the best company in the industry and I would like to thank all of my customers past and present for their support. We’ve had some real fun.”


James Tonks said, “I am super-excited about my new role, and I couldn’t have asked for a better handover from Harvey. He is one of the nicest and most knowledgeable people I have ever met, and I wish him well for his retirement.”


Mark Beeley, Head of ATV and Marine for Suzuki GB, summarised by saying, “Although we are very sad to see Harvey go, this is a positive change, and I am sure James will do brilliantly in this new role. I would also like to pay tribute to Harvey’s contribution to Suzuki over the last 21 years, which has been fantastic. He will always be part of our team, but I hope he can now enjoy more time on the golf course!”


Suzuki’s range currently comprises of three core versatile models; the KingQuad 500 and 500XP as well as the KingQuad 750XP (XP denotes independent suspension and power steering). The range also includes special edition 500XPZ and 750XPZ models, which come with alloy wheels and in two unique colours – True Timber Kinati Camo and Matt Rocky Grey.


These robust utility ATVs are the culmination of years of refinement and their high levels of technical specification and ease of handling give riders confidence on any terrain, making them suitable for several applications including hill and lowland farming, estate management and use on equestrian properties.


Suzuki’s position as one of the leading suppliers of ATVs to the UK agricultural and land-management markets is further strengthened by its security package that includes the CESAR forensic marking system from Datatag and a Thatcham accredited tracking and immobiliser system from Datatool as standard.