Joyce Campbell is a prominent and respected farmer on the North Coast of Sutherland, Scotland, who for the past 16 years has sworn by Suzuki ATVs and has relied on them as in integral part of her daily working life.
Armadale Farm is a 5500 acres hill farm, comprising of varied terrain which includes 1000 acres improved inbye, 100 ploughable acres with the remaining land being hill ground which runs from sea level to 800 feet. There are a 25 hill cows, free range hens and holiday cottages but what really cements Joyce as a farmer is her passion, and success, in sheep farming.
Throughout her youth farming was a part of everyday life, but it was in 1990 that Joyce took over the family farm after returning home from college at the tender age of 20. Fast forward to the present day and Joyce is now responsible for 820 pure-bred North Country Cheviot Hill ewes, 40 rams of the same breed and 255 ewe lamb replacements which roam freely throughout the farm. Joyce also co-chairs the Women in Agriculture Task Force with Cabinet Secretary Fergus Ewing - created in 2017 to empower women in agriculture.
Using Suzuki ATVs on her farm for the past 16 years Joyce has said that her two KingQuads are the most reliable machines that she owns and that she would not be able to farm without them. Day in and day out the quads are started up more than any other vehicle on her farm. Joyce commented, “They never fail and always start the first time, making them the most reliable machines on the farm and I’d highly recommend them.”
Adding to this Joyce continued, “the dual suspension minimises the impact of the tough terrain and allows for all day comfort on the KingQuad”. This helps her to cover large distances around the farm to tend to her ewes whilst also having the smallest environmental impact on the hill ground which runs over the famous Flow Country in the North. The impressive towing capacity enables Joyce to tow trailers, feed the ewes, carry equipment and of course, to carry her beloved canine companions with ease.
Fiona Cole, Head of Marketing (Motorcycle, ATV and Marine) for Suzuki GB said, “We have great admiration for Joyce and the work of our farmers across the UK. It is always pleasing to hear positive feedback about our products and even more so to know that our hard-working range of robust, reliable and proven ATVs go some way to making life easier for our customers in what can be a tough working environment.”