Suzuki ATV talks to Anthony Deacon, a Suzuki Dealer with a rich history in all thing’s ATV
Anthony Deacon is part of a family-run Suzuki ATV Dealership known as MKM Agriculture, which is based in Bedfordshire on their 25-acre family farm. They are a long-standing Suzuki ATV dealership with a successful partnership of 16 years. We had the opportunity to ask Anthony a few questions and hear all about his colourful history with Suzuki ATV.
Q: When was MKM Agriculture established?
A: MKM was established by my father, Mark Deacon, in 1987. At the time I was six months old – so it’s easy to keep track of, as the business and I are of a similar age!
Q: Could you tell us about the history of MKM Agriculture?
A: As my father came from a farming background, it was easy for him to understand the wants and needs of the local farmers. With that in mind, MKM Agriculture was established and began to sell farm machinery. In 2003, we diversified into selling Suzuki ATVs and incredibly sold 13 new ATVs in our first year of trade!
Q: Can you please tell me about your personal history with ATVs including your racing career?
A: As mentioned before, I’ve been a part of this business since I was six months old. I’ve gone from a being in car seat whilst Dad did business, to having a small cattle farm and using ATVs, to working for my dad in the dealership during the school holidays to finally, running the dealership. I also had the opportunity to be a part of the Suzuki GB ATV Racing team – travelling all over the UK and Europe to places like Slovakia, Belgium and France to mention a few. For as long as I can remember, a part of my life has always involved ATVs.
Q: How many years have MKM Agriculture been a Suzuki Dealership?
A: We have been a Suzuki dealer since 2003. In fact, we even won the Suzuki Dealer of the Year Award in 2007 which was a very proud moment for us, considering the quality of other Suzuki ATV dealers spread across Britain.
Q: How many Suzuki ATVs do you estimate you have sold?
A: Last year alone we sold 50 Suzuki ATVs, based on this I would say we have probably sold around 500 since becoming a Suzuki ATV Dealership. Our most popular models are the KingQuad 500 and 750.
Q: How would you describe MKM Agriculture today?
A: I would describe us as an ATV specialist since 2014. The market has grown substantially, and we have been lucky enough to grow with it.
Q: Who would you say are your current customers?
A: We have a large and diverse customer base. I always say our customers are “farmers, game keepers and formula one teams”. Our customers come from a vast array of backgrounds – wildlife, small holdings, estate management, equestrian, recreational and racing.
Q: What do your customers say about the Suzuki ATVs they purchase; what is their feedback?
A: We always receive very positive feedback! The Suzuki ATVs are known for their rider comfort, the rider experience, ease of use, powerful transmission, and for being reliable.
Q: What do you like most about Suzuki as a Brand and Suzuki ATVs?
A: It’s a very profitable business to be in. Simply put – Suzuki’s sell well.
They very rarely have issues, so warranty claims are minimal. Selling the Suzuki ATVs gives me confidence that my customers’ expectations will be met and won’t cause them any issues. Because of the Suzuki brand and its offering, I am able to sell these ATVs with conviction and confidence.
Q: Can you please tell me about EASI training? And why you think it’s important?
A: I have been an EASI Training instructor for the past 5 years. The reason behind this was that I felt in order to be a professional and responsible dealer, it would be good practice to become a qualified instructor. This way I am also able to offer my customers the whole package. By selling a machine with training I am giving the best possible customer service by showing the rider how to train and thereafter ride correctly. It is also important as it allows the customer to get the most out of their Suzuki ATV and correctly maintain the machine.
For more information on Suzuki ATVs visit: www.atv.suzuki.co.uk