Suzuki has announced an exciting new initiative for customers that are in the market for a new utility quad bike. The inventor of 4-wheel ATVs is offering farmers and land owners the chance to trade in their existing quad bike to qualify for 10% off the RRP of a new KingQuad 500X.

We caught up recently with Welsh international rugby star, Dan Lydiate, who also has a passion for farming and rides a Suzuki KingQuad 500XP. Dan’s parents currently run a fifth-generation family farm in Mid-Wales. It’s a 500 acre sheep farm and as you would expect, much of it is very hilly. Dan also has an ever-growing herd of Welsh black cattle, which are his pride and joy.

Suzuki ATVs are comfortable, reliable and hard-working.

Suzuki has reported that it is focusing on assisting its ATV dealers during the Covid-19 outbreak so that customers in the farming industry continue to receive the best servicing support possible. The pressures on British farming, especially now in the heart of the lambing season, mean that it is vital that key workers are able to rely on their equipment in order to meet the unprecedented challenges they now face, says Harvey Day from Suzuki.

This year, Suzuki are celebrating its 100th anniversary. It was on March 15, 1920 that Suzuki Loom Manufacturing Company was founded by Michio Suzuki. Since then, Suzuki has expanded its business from looms to motorcycles, automobiles, outboard motors and ATV’s, always adapting to the trend of the times as well as domestic and global markets.

Suzuki is delighted to announce well-known Estate Manager and prominent Gamekeeper, Paul Childerley, as the latest Suzuki ATV ambassador. Suzuki’s affiliation with Paul is through the supply of a KingQuad 500 to add to his existing fleet of Suzuki quads, which he will use to facilitate the management of over 30,000 acres of estates. The supply of the new KingQuad 500 is through Suzuki’s Authorised Dealer, MKM Agriculture, which has sold Paul his previous Suzuki ATVs.