The CESAR Security System, powered by Datatag, is the official security initiative of the Agricultural Engineers Association (AEA) and is fitted as a standard feature on all new Suzuki utility ATVs.

Suzuki GB is pleased to announce that Mark Beeley is the new Head of its ATV and Marine Divisions, along with several other new roles within the department.

Suzuki has announced an exciting new initiative for customers that are in the market for a new utility quad bike. The inventor of 4-wheel ATVs is offering farmers and land owners the chance to trade in their existing quad bike to qualify for 10% off the RRP of a new KingQuad 500X.

We caught up recently with Welsh international rugby star, Dan Lydiate, who also has a passion for farming and rides a Suzuki KingQuad 500XP. Dan’s parents currently run a fifth-generation family farm in Mid-Wales. It’s a 500 acre sheep farm and as you would expect, much of it is very hilly. Dan also has an ever-growing herd of Welsh black cattle, which are his pride and joy.

Suzuki has reported that it is focusing on assisting its ATV dealers during the Covid-19 outbreak so that customers in the farming industry continue to receive the best servicing support possible. The pressures on British farming, especially now in the heart of the lambing season, mean that it is vital that key workers are able to rely on their equipment in order to meet the unprecedented challenges they now face, says Harvey Day from Suzuki.

This year, Suzuki are celebrating its 100th anniversary. It was on March 15, 1920 that Suzuki Loom Manufacturing Company was founded by Michio Suzuki. Since then, Suzuki has expanded its business from looms to motorcycles, automobiles, outboard motors and ATV’s, always adapting to the trend of the times as well as domestic and global markets.

Suzuki is delighted to announce well-known Estate Manager and prominent Gamekeeper, Paul Childerley, as the latest Suzuki ATV ambassador. Suzuki’s affiliation with Paul is through the supply of a KingQuad 500 to add to his existing fleet of Suzuki quads, which he will use to facilitate the management of over 30,000 acres of estates. The supply of the new KingQuad 500 is through Suzuki’s Authorised Dealer, MKM Agriculture, which has sold Paul his previous Suzuki ATVs.

John Yeomans, originally from Birmingham, has farmed in Wales for the past 40 years - 32 with his wife, Sarah, who is originally from London. They run a 285-acre fragmented, upland beef and sheep unit north of Newtown in Montgomeryshire and, for almost two decades, owning a Suzuki ATV has been an integral part of the business!

Suzuki is looking forward to attending the 38th LAMMA Show taking place at the National Exhibition Centre in Birmingham on 7-8 January and will be located in Hall 19 Stand 19.234.

Suzuki GB PLC has commemorated the annual graduation of automobile, motorcycle and ATV apprentice technicians, and customer service advisors and aftersales parts consultants, from its Advanced Apprenticeship Programme (AAP). The prestigious ceremony was recently held at Coombe Abbey Hotel in Warwickshire, and marks the end of the highly sought after scheme, which takes place over period of two or three years.

The month of October was a great success for Suzuki ATV! Hayes Machinery had their sponsored rider Mark Williams win the 2019 South West Enduro Championship, and for a second year running ATV Services Scotland Ltd sponsored a KingQuad 500 for the Scottish Young Farmer of the Year, won by Robert Campbell this year.

Suzuki is one of the stalwarts of the ATV industry and its latest King Quad 500 is a solid choice for those wanting a no-nonsense farm workhorse. It’s got ample power for most tasks, feels at home with a heavy trailer in tow and has a simple control layout.